ABSTRACT
It is said that we are heading towards a ‘convergence culture’ (Jenkins 2008). The post-broadcast era heralds a promise of further democratisation through technology. Of course, there is a problem that technology has thus far hardly delivered its promise of liberation and freedom. Recurring debates set in the perennial modernist dilemma of promise and danger (Jensen 1990) present more than an ideological stranglehold on innovation and emancipation. They reflect fairly accurately that neither technology nor ‘media’ on their own can or will generate social change sui generis. The crux of the matter is in how media technology is put to use and how we choose to interpret technology. From my point of view technology is a cultural construct, which becomes meaningful in concrete material practices that are themselves shaped in and by relations of power and domination.
