ABSTRACT
It is a fact that in today’s corporate world, a large number of companies, across sectors and industries and moreover geographical locations, are racing to achieve the highest possible marks on goodwill and Corporate Social Responsibility (CSR) initiatives of all sorts, with relatively little attention to the phenomenon outside of its more commoditized boundary of philanthropic good behaviour. We tend to notice that this race seems to have equal relevance to Western companies as well as to companies in emerging economies. This is mainly owing to the strong profile that CSR has managed to acquire as a modern interface for business.
