ABSTRACT
Adventure is a term that surrounds us in contemporary society, and is used in a positive sense to convey the merits of all sorts of experiences and products. Despite, or perhaps as a direct result of its reach, the definition of adventure is remarkably fluid, with Varley suggesting that it has seemingly become an ‘infinitely variable, malleable construct’ (2006a: 174). As a consequence it is important to take stock of its origins and interpretation, therefore this chapter will examine the varied meanings of adventure through an illustration of its context-dependent and highly mediated aspects. Whilst adventure tourism is an industry sector that has seen significant global growth as outdoor recreation opportunities have become increasingly commercialised, it also has a long history evidenced in exploration, wars and even in basic biological responses.
