ABSTRACT
Indigenous societies in Brazil have resorted to various survival strategies to guarantee their social reproduction. Since the 1970s, the emergence of tourism as an economic alternative for indigenous societies has been seen not only through Indian handicraft sales volume but also through academic publications (Aspelin 1977). Highly acculturated native populations in different areas of Brazil have developed various tourism activities, including trade shows, exhibits, museums and other types of cultural activities. These societies have invested in intense processes of cultural production, which, reaching beyond the instrumentality of tourism exhibition, emphasize their ethnicities through a movement running counter to the acculturation pattern imposed by colonial expansion and global capitalism.
