On November 4, 1972, one day before President Richard Nixon trounced George McGovern to win reelection, Hamilton Jordan, a twenty-seven-yearold aide to Georgia Governor Jimmy Carter, drafted a memo outlining what it would take for Carter to be elected president four years later. The memo read like a catechism, a litany of political and organizational “to-do’s”. It included the names of foreign policy experts Carter should consult and rivals he should watch. The memo also addressed specific strategic challenges Carter would have to overcome if he were to catapult from being an obscure former governor (Carter would leave the Georgia governorship in 1974) to becoming a nationally recognized presidential contender (Schram, 1977, pp. 55-61).