ABSTRACT
This chapter proposes that narrativity, a term that describes the degree of ‘storyness’ of a text, can also be applied to exhibition design, architectural practice, urban and landscape design to provide a useful analytical framework and creative methodologies for collaboration among theorists, content developers, architects and designers. A narrativity scale is outlined and five narrative dimensions identified which drive powerful story experiences in space: intentionality, content, telling, audience experience and context.
