ABSTRACT

The idea for this book began with James Leigh pondering how the major economic, political and social changes in the world would impact upon the tourism industry. It seems that most tourism studies concentrate upon short-term superficial concerns such as marketing, profitability and the creation of new products and services for tourists. Few academic journal articles deal with longer-term issues such as real sustainable tourism, the impact of climate change on tourism and other issues that are of a longer-term concern. We have sought to create a book to deal with the fundamental drivers of tourism and build a longer-term vision of the future and what tourism would look like 20 to 50 years from now. This is a book that evolved out of the concern to give a platform to those in tourism studies who want to speculate about the future and what the future may mean for tourism.