ABSTRACT

Fashion clothing contributes to millions of tonnes of landfill waste each year globally, which is a frightening reflection of the wastefulness created by the fashion system. As fashion designers begin to adopt sustainable strategies within their working practices, often through the use of organic or renewable materials, the quest to change the disposability of fashion remains unchallenged. It has been suggested that in some instances true disposability may be a positive thing if product materials flow through a closed loop system. To use McDonough and Braungart’s (2002, p104) idea of material as ‘nutrient’, the Wonderland project opens a discussion about future possibilities.