Despite public efforts to address the problem of piracy, the private maritime security industry has witnessed a remarkable expansion. Many established private security companies (PSCs) such as Olive Group, Control Risks, DynCorp and Group 4 Securicor (G4S) have incorporated antipiracy measures into their services. In addition, a multitude of new companies such as EOS Risk Management (2003), MUSE Professional Group (2004), Maritime Asset Security and Training (MAST) (2005), FSI Worldwide (2006) and Idarat Maritime (2009) have been created to take advantage of the growing fear of piracy and maritime terrorism in regions such as the Gulf of Aden and Indonesia. This chapter examines the characteristics of commercial maritime risk consulting and management. It suggests that the discourses and practices of PSCs help to expand and perpetuate the demand for commercial security services at the same time as they satisfy this demand. This chapter outlines the demand creating and inflating strategies of commercial risk management in four areas: construction, identification, assessment, and mitigation of maritime risk. Many of these strategies are similar to those used to sell land-based security services.2