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Chapter

This store just gets me! Customer chemistry and its role in identity construction

Chapter

This store just gets me! Customer chemistry and its role in identity construction

DOI link for This store just gets me! Customer chemistry and its role in identity construction

This store just gets me! Customer chemistry and its role in identity construction

ByMichael Breazeale, Nicole Ponder

BookConsumer-Brand Relationships

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Edition 1st Edition

First Published 2012

Imprint Routledge

Pages 21

eBook ISBN 9780203128794

ABSTRACT

… when I left there I couldn’t stop thinking about it. It was like that place just got me!

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