ABSTRACT
This chapter outlines an approach and practical recommendations for how empirical case-study-based data can be analyzed, in order to provide contributions to either existing or provisioning of new theory. The approach that is outlined is inspired by the thoughts of Corley and Gioia (2004), Gioia and Thomas (1996), and Elsbach and Kramer (1996), among others, and closely related to other empirical approaches to analyzing case-study data, such as the Grounded Theory approach.
