ABSTRACT
A prevailing assumption in current academic debates is that food consumption is characterized by growing reflexivity, and that this reflexivity is connected with—among other things—higher levels of distrust in food among consumers. This is often associated with ongoing transitions in food provisioning, where globalization and scientific and technological innovations lead to uncertainty, lack of transparency and powerlessness. These transformations have taken place together with cultural and practical changes in people's lives that produce increasing individualization and individualized responsibilities. Reflexivity and the accompanying distrust are, in turn, thought to have an impact on the provisioning system and regulatory policies.
