ABSTRACT
The Internet is an increasingly globalized site for communication. Its globalized nature is manifested in its capacity to connect individuals and groups who can be geographically, culturally and linguistically far apart. The connectedness of the Internet also means that it is now an important channel for the dissemination and appropriation of cultural flows. By such flows I refer here not only to popular cultural fads of an ephemeral nature, but also, more importantly, to the capacity of these flows to mediate and display lifestyles and identity options to which individuals and groups around the globe can subscribe. The Internet has become a powerful mediator of images of cultural globalization, and it now influences the life projects of more people than ever before.
