ABSTRACT
A dramatic wave of globalization throughout the 20th century — spurred by information and communication technology, and imprinted primarily by North American hegemony — resulted in a world that seems neither “flat” nor “spiky”. Globalization has not resulted in worldwide homogeneity; likewise, it has also not fully preserved national differences, let alone led to increasing cross-national divergence. Rather, globalization has revealed itself as “glocalization”: as a complex process that fuses the global and the local, and interlaces worldwide similarity with cross-national variation.
