ABSTRACT

Brigitte Kaltwasser , CEO of Kaltwasser Communications, Nuremberg, Munich and Berlin, started her career in 1982 as a journalist of major German newspapers. She has taught crisis communication at German universities for more than ten years and is a frequently booked speaker at international communication congresses. Ms. Kaltwasser has run her own PR firm since 1990 in Germany, consulting with international companies on crisis issues as well as corporate communication. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203190661/3d9e492f-ed5a-4ebf-a87a-9341b352a36e/content/fig19_B.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/>