ABSTRACT
Iranian discontent that resulted in demonstrations in the streets over that country’s 2009 disputed presidential election might well be regarded as the first “Twitter revolution.” This chapter examines that recent political crisis, which demonstrated the power of social media to mobilize public opinion, perhaps to an extent not seen before. The authors present this case study from an independent perspective, not by identifying any of the actors in the case as having been the client of public relations, that is, as the focus of study, but rather by examining the crisis itself as a social phenomenon that swayed public opinion in multiple ways and with unpredictable results.
