ABSTRACT
John Paluszek APR , Fellow, Public Relations Society of America, is senior counsel at Ketchum Public Relations and 2009 to 2011 chair of The Global Alliance For Public Relations and Communication Management https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203190661/3d9e492f-ed5a-4ebf-a87a-9341b352a36e/content/fig21_B.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/>
