ABSTRACT
In 2008, Kenya erupted in violence as voters protested against the award of election victory to incumbent president, Mwai Kibaki. Travel warnings by European and U.S. governments led to cancellation of bookings to Kenyan tourist sites, causing a slump in revenue by that country’s greatest revenue earner. This chapter discusses strategies and tactics by Kenya’s tourism industry to win back visitors. It argues for a robust crisis management team, which would plan and execute communication strategies to safeguard the tourism industry in times of civil strife.
