ABSTRACT
For years, tourism was an integral component of the Lebanese national economy but the Lebanese civil war (1975–1991), two Israeli invasions (1982 and 2006), and internal clashes between pro-government and opposition forces (2008) hurt the reputation of a country that was often called the “Switzerland of the Middle East.” While the Lebanese government has made some efforts in recent years to revive the tourism sector in the country, carefully planned and well-executed public relations activities are still needed to eliminate war-torn images. This case study reviews the conditions of tourism in Lebanon and assesses the public relations efforts of the Ministry of Tourism in Lebanon after the 2006 Israeli war.
