ABSTRACT
Innovation has very much been seen as pushed by technology, but often it is not technological but social (e.g. a new organisation or a new service through a changed behaviour from the service personnel). It is often pulloriented developed due to market possibilities. Very often innovation consists of small changes, woven together in a complex pattern, (which possibly may not even be called incremental innovations). The radical innovations are rare and their effects in form of creating technological trajectories (cf. Dosi 1982) are rare. Technological trajectories may influence the innovation decisions in firms, but they will generally be mixed up with other considerations such as market possibilities, internal resources, or other types of trajectories such as managerial (new ideas of managing and organising), service professional and social (social movements in society, e.g. ecological) (cf. Sundbo and Gallouj 1999).
