Figure 10 In this 1922 advertisement, the woman secretary and telephone operator is ‘making friends’ not for herself but for her boss. Women were employed to answer business phones because supposedly they not only had friendlier voices, but they were more patient with callers than men operators would be (D’Arcy Collection, University of

DOI link for Figure 10 In this 1922 advertisement, the woman secretary and telephone operator is ‘making friends’ not for herself but for her boss. Women were employed to answer business phones because supposedly they not only had friendlier voices, but they were more patient with callers than men operators would be (D’Arcy Collection, University of

Figure 10 In this 1922 advertisement, the woman secretary and telephone operator is ‘making friends’ not for herself but for her boss. Women were employed to answer business phones because supposedly they not only had friendlier voices, but they were more patient with callers than men operators would be (D’Arcy Collection, University of