ABSTRACT
The increasing competitiveness of Japanese firms and its consequences for North America and western Europe have been addressed in a great many governmental papers, business reports and articles in scientific journals. Without any intention of adding further to this, one might, however, draw attention to the fact that Denmark-one of the smallest of the OECD countries, with a population of just above five million-has for some time been able to maintain a surplus on its balance of trade vis-à-vis Japan, in spite of an unfavourable location, few natural resources and with production costs in the top league of the world.
