ABSTRACT
Sometime in 1971 or 1972 I received a letter from Jeremy Tunstall asking me if I had any book ideas for a series he was editing for Constable on the theme of communication and society. I did not know Jeremy then, but I had read his books on fishermen and London advertising agencies, and thought he did the sort of sociology I wanted to do — nosey, systematic, sympathetic. (And later, when I met him, Jeremy struck me as being like an advertising man himself, sharp but a little distrait, a contemporary sociologist as imagined by Michael Frayn.)
