FACTORS INFLUENCING THE INTERNATIONALIZATION OF E-COMMERCE: TOWARD A SYSTEMS DYNAMICS APPROACH

THE LAST DECADE OF THE TWENTIETH CENTURY is remembered as a time that brought about unprecedented developments in information and communication technologies, which continue to become the driving forces behind the growth of ecommerce in the global economy. Global e-commerce, which leverages on the capabilities of the internet, is the most powerful medium of communications that businesses around the world have ever known. The internet and its various manifestations (e.g., e-commerce) have been powerfully influencing individuals, societies, and economies around the world.