ABSTRACT
Tourism has become one of the world’s most powerful components of economic development. Many countries have established tourism development as a high priority concern. However, increases in discretionary time and money, as well as the variety of vacation choices, have given the potential traveller more flexibility of choice. As a result, the factors influencing travel decisions are becoming more complex. If a travel or tourism organisation wants to influence a travel decision, it needs to understand who is making the decision and how that decision is made.
