ABSTRACT

What is worthy of notice here is not the fact that there are no quick answers to these two questions. Although “globalization” is becoming one of the most popular terms being used in intellectual, business, media and other circles since the late 1980s (Robertson, 1992), until this day academics are still struggling with the task of defining the term. Worthy of notice is how little attention questions on local and national industries have managed to attract. As Sreberny-Mohammadi (1996: 18) pointed out, “if defining globalization is difficult, at least theoretical energy is spent on the problem.”