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      Chapter

      TELEVISION AND GLOBAL CULTURE
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      Chapter

      TELEVISION AND GLOBAL CULTURE

      DOI link for TELEVISION AND GLOBAL CULTURE

      TELEVISION AND GLOBAL CULTURE book

      TELEVISION AND GLOBAL CULTURE

      DOI link for TELEVISION AND GLOBAL CULTURE

      TELEVISION AND GLOBAL CULTURE book

      BookThe New Communications Landscape

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      Edition 1st Edition
      First Published 2000
      Imprint Routledge
      Pages 11
      eBook ISBN 9780203361184
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      ABSTRACT

      Much has been said about the flow of global television in the world market (Ang, 1985; Antola and Rogers, 1984; Elasmar and Hunter, 1997; Goonasekera and Lee, 1998; Katz, Blumler and Gurevkch, 1974; Katz, Gurevitch and Haas, 1973; Katz and Liebes, 1985; Nordenstreng and Varis, 1974; Sreberny-Mohammadi, 1996; Schiller, 1976, 1991; Schement and Rogers, 1984; Straubhaar, 1991; Straubhaar and Viscasillas, 1991; Varis, 1985). The general findings of nearly all empirical studies point to the fact that the viewing of global television has little impact on viewers, not to say changing their deeply entrenched values. It was found that global television was mostly shown in fringe hours in the non-English-speaking world and viewers usually preferred local to foreign programs.

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