TELEVISION AND GLOBAL CULTURE
DOI link for TELEVISION AND GLOBAL CULTURE
TELEVISION AND GLOBAL CULTURE book
Much has been said about the flow of global television in the world market (Ang, 1985; Antola and Rogers, 1984; Elasmar and Hunter, 1997; Goonasekera and Lee, 1998; Katz, Blumler and Gurevkch, 1974; Katz, Gurevitch and Haas, 1973; Katz and Liebes, 1985; Nordenstreng and Varis, 1974; Sreberny-Mohammadi, 1996; Schiller, 1976, 1991; Schement and Rogers, 1984; Straubhaar, 1991; Straubhaar and Viscasillas, 1991; Varis, 1985). The general findings of nearly all empirical studies point to the fact that the viewing of global television has little impact on viewers, not to say changing their deeply entrenched values. It was found that global television was mostly shown in fringe hours in the non-English-speaking world and viewers usually preferred local to foreign programs.