THE CHOICE BETWEEN LOCAL AND FOREIGN
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THE CHOICE BETWEEN LOCAL AND FOREIGN book
The influence of television programs-especially that of imported, foreign programs-on audiences has long been a major concern for communication researchers. Although recent research has found audiences to be rather autonomous in their selection of programs and local in tastes, the question of foreign program consumption is left open as younger viewers have been found to be more oriented toward imported programs in general. If the finding is an indicator of what will come, there would be grounds for concern given the dramatic growth of satellite television and foreign program supply in recent years.