When communications satellites and computer networks took off in the early 1990s, the world found itself faced with a new generation of communications technology which not only undermined geographical distances but also national borders. Fueled by a wave of communications policy deregulation, changes in the communications industries soon led to the belief that the whole world was now linked by global media which transmit messages in split seconds to audiences everywhere, including those living in the most remote corners of the world. The era of “global” communications thus pronounced itself arrived.