ABSTRACT
The so-called ‘Nestlé Case’ has been ongoing since the 1960s. The case focuses on the work of multinational corporations (MNCs), and in particular Nestlé, and how they market their products in the Third World. Key issues which emerge are:
• How far do MNCs influence cultures, governments and health organizations, through advertising and free gifts? This raises the question as to how far an MNC should adapt its approach to advertising, in the light of local needs.
