ABSTRACT
The genesis for this book outlining the contributions of the Marketing faculty members in the Mendoza College of Business at the University of Notre Dame came in a conversation that John Sherry and I had about similar books in which he had been involved at another university. These texts promoted the wide-ranging interests of the marketing faculty at that school. What we discussed was the unique positioning and longstanding commitment of Notre Dame's Department of Marketing to the general area of marketing and society, including ethics, public policy, and a number of societal issues.
