ABSTRACT
Palestine is at the centre of issues of justice and peace in the global community. It is also at the centre of efforts to make tourism more just and equitable and harness it for the needs of the Palestinian people. The Alternative Tourism Group of Palestine (ATG) has been at the forefront of the alternative tourism movement and has offered a compelling vision of justice through tourism. The ATG believes responsible 1 and just forms of tourism 2 offer communities opportunities to share their cultures, tell their stories, request solidarity and foster tolerance and greater understanding. This vision has shaped efforts to convene meetings considering “pilgrimages for transformation” 3 and to develop a code of conduct 4 for responsible tourism in Palestine. This Code of Conduct has been developed to inform pilgrims and tourists of the reality of Palestine and Palestinians and to seek their support in using tourism to transform contemporary injustices. At the same time, the Code aims to raise awareness among Palestinian tourism stakeholders of how tourism in Palestine can be transformed and enhanced to truly benefit both hosts and visitors.
