ABSTRACT
This chapter examines how British campaigning charity Tourism Concern has sought to apply the principles of justice, equity and sustainability to tourism development since its formation in 1988. It recounts the organisation's changing strategies to influence the tourist industry, and reflects on how political and social changes over the past 20 years have made the task paradoxically more difficult and more achievable. This analysis is meant to complement recent work outlining human rights issues in tourism (Cole and Eriksson 2010; Chapter 8 in this volume) by providing rich insights into the evolution of a campaigning tourism organisation over more than two decades. Its author founded the organisation in 1988 and has been able to witness its development from the inside over this extended period when the tourist industry began to be challenged on its negative impacts and compelled to engage with human rights and justice concerns.
