ABSTRACT
Pursuing the tradition established by Samuel Butler’s study of Erewhon ([1872] 1970), this chapter presents the author’s subjective, personal, introspective insights concerning the transitional market economy found in the developing consumer culture of Kroywen-a Nacireman society that has been little studied and remains poorly understood, in part because of the harsh and even dangerous conditions that exist therein. To overcome these barriers to investigation, the author reflects his long-term, immersive participant observation in the Kroywenese culture in the form of a photo essay (i.e., a photographically documented, self-reflective account) that uses stereography (i.e., three-dimensional images) for purposes of auto-auto-auto-driving or auto3-driving (i.e., a self-expression of his own reactions to stereo pairs taken by himself) in order to construct a coherent ethnoscopy (i.e., a pictorial record of the relevant consumer culture). Hence, the example of Kroywen serves both to introduce and to illustrate an approach by means of the ethnoscopic auto3-driven stereographic photo essay that may be of use in a wide variety of anthropological or sociological applications to marketing and consumer research.
