Housewives and the mass media
DOI link for Housewives and the mass media
Housewives and the mass media book
Mass communication, in the form of radio and television, has emerged as an important aspect of the day-to-day experience of the women in the study.1 Television and radio are never mentioned as spare-time or leisure activities but are located by the women as integral parts of their day. (The exception to this is the television viewing which is done after the children are in bed, but even then the period is not completely free for the woman because she still has to provide drinks or food if her husband wants them.) There is a separation between the consumption of radio and television, but both provide crucial elements in the experience and management of their lives.