Sport and the Rise of Mobile Media
DOI link for Sport and the Rise of Mobile Media
Sport and the Rise of Mobile Media book
INTRODUCTION: THE NEW POLITICS OF DIGITAL MEDIA SPORT
It is axiomatic to speak of the symbiosis of media and sport in the contemporary conjuncture that defi nes the power relations of culture (Boyle & Haynes, 2009; Miller, Lawrence, McKay & Rowe, 2001; Rowe, 2011). With subscriptions to cellular mobile technology reaching an estimated six billion subscribers worldwide in 2012, mobile media in all their varieties plays a vitally important role in how networked, digital media constellate power and identity in contemporary networked societies (Goggin, 2011). As part of this dispensation, mobile phones and media are well established as an important conduit for the representation, distribution and consumption of sport. Mobile media raise a paradox that media scholars identifi ed some time ago. Sport and new technologies have often gone hand-in-hand in key phases of innovation in newspapers, radio and television. Like many other new communication technologies, mobile phones were hailed as revolutionary in the early phase of their introduction, or, at the very least, were believed to hold great potential in changing the coverage of media sport. Some fi fteen years after such technological boosterism fl ourished in the late 1990s, the actual contribution of mobiles to the “marriage” of media and sports (Rowe, 2004) remains tricky to specify.