New Media Technologies in Lifestyle Sport
DOI link for New Media Technologies in Lifestyle Sport
New Media Technologies in Lifestyle Sport book
Detailed attention to the role of “specialist” or subcultural media in the creation and evolution of sporting subcultures, and the construction and performance of identities in different sporting contexts, is surprisingly limited (Wheaton & Beal, 2003). As sociologist Brian Wilson argues, “given the increasingly global character of sport subcultures” and the “long-standing relationship between these groups and both mass and niche media”, it is extremely surprising that “so little research in the sociology of sport literature has examined the role of the internet in subcultural life” (Wilson, 2008, p. 149). Our focus here is to explore the location and use of media in the lives of lifestyle sport participants. Discussing the use of social networking sites and platforms in parkour, we locate the adoption of media technologies historically, turning to the more established lifestyle sports of climbing and surfi ng in order to contextualize the role of the media in subcultural life. Theoretically, our research is located in previous work on sporting subcultural formations (Atkinson & Young, 2008b; Wheaton, 2007) emerging from the post-Centre for Contemporary Cultural Studies (CCCS) conceptualization of youth subcultures (Bennett & Kahn-Harris, 2004; Muggleton & Weinzierl, 2003), and their relationship to mainstream and niche media (Wheaton & Beal, 2003). It is also informed by audience research in media and cultural studies, particularly the “new paradigm” (Abercrombie & Longhurst, 1998) sometimes termed that of “spectacle/ performance” (see Chapter 11). This approach recognizes the active role that consumers perform as both performers and audiences in their everyday, media-saturated lives.