ABSTRACT
Management education is a process concerned with both the acquisition of appropriate knowledge, and its utilisation to solve organisational problems of one kind or another. Lecturers working in management education are faced with the problem of somehow making the generalisations of research usable by the manager facing individual, somewhat peculiar problems in his organisation. There is a problem of the relation of the general to the particular. Traditional lecture courses, concerned with abstract generalisations, are not by themselves very helpful to managers in meeting particular problems on the job, problems which characteristically involve many related variables and are to some degree unique. We ask the impossible of the manager when we encourage him to study some major theories, and without further ado expect him to apply them in his work. Explicit attention must be paid to the transference and application of that knowledge to particular on-the-job situations.
