ABSTRACT

In politics, it has gradually become more difficult during the last decade to separate the notions of the virtual world from its “real” offline counterpart, that is, to distinguish the two domains with regard to their specific characteristics. As social movements and different political initiatives increasingly are applying the Internet and diverse social media to promote their agendas, contemporary studies of computer-mediated communication (CMC) have disclosed a complex setting where online and offline, virtual and real, are becoming more and more entangled. 1 In other words, “the internet is no longer simply a tool; it has become an inseparable part of economic, social, and cultural processes” (Lovink, 2011: 69) – and, one can add, to the world of politics.