It is a near constant in the history of capitalism that what there is to know about the conduct of business is surrounded by a garland of service-sector institutions which do not only impart that knowledge but attempt to codify and improve upon it, so producing new forms of conduct. But since the 1960s, this roundelay has accelerated as the institutions of business knowledge have joined up to form a fully functioning ‘cultural circuit of capital’ (Thrift, 1997, 1998, 1999, 2002). This cultural circuit of capital is able to produce constant discursive-cumpractical change with considerable power to mould the content of people’s working lives and, it might be added, to produce more general cultural models that affect the rest of people’s lives as well.