ABSTRACT
Matsushita Konosuke is known in Japan as the ‘god of management’. From an impoverished background, he founded a small electronics business and built this into a global corporation, becoming Japan’s richest man. His philosophy of management, based around the concept of ‘peace through prosperity’ included such concepts as low-priced, mass-produced consumer goods to enhance the quality of everyday living, mutual support and respect between the corporation and its employees, and close relations with distributors and customers. His ideas were widely admired and imitated in Japan, and in the 1980s became popular in the USA and Europe as well.
