ABSTRACT

Ohmae Kenichi is one of Japan’s most prominent business writers and consultants, known in Japan as ‘Mr Strategy’. He first came to the attention of the West with his book The Mind of the Strategist in 1982. His work was at first seen as a description of how Japanese firms do strategy, but his ideas have since had a growing acceptance among Western firms as well. His later work on globalisation has set many of the parameters of the current debate. In the 1980s, Ohmae was seen as the apostle of an approach to management which was regarded by many as the best in the world, the Japanese system with its emphases on knowledge, innovation, quality and marketing. Today, he is seen as more of a world figure, forecasting the rise and triumph of a technology-enabled globalisation.