From the sociologist’s perspective, what is most interesting in the study of conflicts in the contemporary treatment of animals is not to point out that such conflicts exist or to debate the assumptions that underlie them-a task more ably served by philosophers-but to better understand what it is about modern society that makes it possible to shower animals with affection as sentient creatures while simultaneously maltreating or killing them as utilitarian objects. How is it that a conflict that should require a very difficult balancing of significant values has become something that many people live with comfortably? Indeed, they may not even be aware that others may perceive their actions as inconsistent. How is it that instead of questioning the propriety of their conflicts, many don ethical blindfolds?