ABSTRACT
As we approach the fin de millénium, few-would disagree with the assertion that we live in an increasingly ‘mediated’ age; an information-based society where the media, printed and electronic and other forms of communications and computer technology come to play a crucial role in contemporary forms of (emotional) experience and everyday life (Giddens 1991). Some go even further, claiming that the escalating role of the media in society signifies the transition from the modern world of production into a postmodern universe of simulations involving a radical semiurgy of signs (Baudrillard 1983a, 1983b, 1988).
