ABSTRACT
The Australian brewing industry was transformed in the 1980s. In the space of a few years, a stable industry structure dominated by a group of breweries supplying welldefined regional markets had been dramatically overturned and replaced by a duopoly that roughly divided a national market. Furthermore, the outlook of the industry had changed from one concentrating on the supply of domestic markets to one in which the implementation of strategies for internationalisation via exporting, production of local brands abroad under licence, and by direct investments in brewing capacity and distribution channels overseas have assumed significant importance for the two national brewers. This chapter seeks to explore the confluence offerees that broke down the old order and gave rise to the new.
