ABSTRACT
This chapter outlines and analyses the impacts and outcomes of Champion Coaching (CC) in St Helens and Knowsley, which ran from 1996 to1999. One purpose is to demonstrate the complexity of sports development interventions and the problems of evaluating their impacts over time. It also reinforces the need, indicated in the Cabinet Office research review (Collins et al., 1999) and subsequently (Coalter, 2007) for clear, measurable objectives and indicators for programmes, so that their successes or failures can be clearly attributed and tracked.
