ABSTRACT
In this chapter I argue that people who coach children have a responsibility to educate them which cannot be avoided and has effects which may extend beyond the playing field. The basis of why people coach lies in their value system and hence it is important to understand your values. I will describe a model for looking at values and invite you to examine your own value system. Then I will discuss some commonly expressed reasons for coaching and pose questions about who coaches are really doing it for, the children, themselves or others. Finally I will describe values which children express in sport and suggest that coaches should try to match them to their own values.
