The development and growth of the U.S. golf market

This paper analyzes the growth of golf in the United States and the applicability of the U.S. experience to other markets. Three distinct growth periods are identified: the 1920's, the 1960's and the third, and current, growth period that began in the mid-eighties. Barriers to further growth of the game are then examined. Finally, the paper discusses the development of an industry-wide strategic plan to overcome the growth barriers.