ABSTRACT

This paper will discuss the relationship between golf and the media, specifically in Australia, and what are the underlying reasons for its change and the consequences for its delivery to the golfing public. Firstly the paper will discuss the changes in the way golf has been reported and what affect this has had on its delivery. It will then analyse the relationship between television and golf—who has access, at what cost and what coverage is given to golf. Finally the paper will assess who controls the media in golf and discuss whether it is accessible and do the public get the full picture.