ABSTRACT
The theory and practice of business planning has been outlined in this chapter. The first part of the chapter concentrated on the theory and principles associated with business planning. These included: • the need for an executive summary; • the purpose of the mission statement; • a critical analysis of strategic priorities; • SWOT analysis; • the importance of setting achievable tasks and targets; • and the need to constantly monitor and check them. The second part of the chapter outlined some of the key elements of the business plan prepared for the successful tender of the Grundy Park Leisure Centre. The plan was able to win the contract and act as a practical document in subsequent day to day management.
